Sunday, September 03, 2006

COMMUNITIES TAKE NOTE: DEVELOPERS ARE WOOING FAMILIES

9-1-06: Today’s Wall St Journal has an article about the ways developers are wooing families to their properties, and the ideas may have merit everywhere.

Developers tout fancy gyms, pools just for children, water parks, fake “fossil digs”, couture designer romper rooms, playgrounds with slides and climbing equipment, “kids-only” activity rooms, child-sized “Wild West” sets with saloons and teepees, squirt-gun shootout areas, plastic monkey bars, tunnel labyrinths, and on-call “nanny” staff.

According to Packaged Facts, a New York-based consumer-research company, it costs a middle-income family $191,000 to raise a child to age 18.

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